Folklore from all over Mexico comes together in Hidalgo thanks to the 2025 National Market of Magical Towns, which was officially opened in a ceremony presided over by Josefina Rodríguez Zamora, Mexico's Secretary of Tourism.
The official was accompanied by Governor Julio Menchaca, who emphasized that hosting this event is an honor for the state due to its cultural and tourist significance.
Sectur inaugurates the 2025 National Tianguis of Magical Towns in Hidalgo
The Secretary of Tourism cut the ribbon to welcome Mexico's 177 magical towns to the capital of Hidalgo. This is an opportunity that goes beyond sharing their cultural and gastronomic wealth, as it brings the stories of these communities to the eyes and ears of the whole world.
The inauguration also featured international representation.Mara Vanessa Stotti, from the Nicaraguan Institute of Tourism (Intur), was presented as a special guest, along with the ambassador of the Central American nation, Juan Carlos Gutiérrez Madrigal.
Boosting the economy and tourism
The inauguration of the cultural festival coincides with Buen Fin 2025, allowing the strategy to boost the national economy hand in hand with the culture of each visiting town.
Josefina Rodríguez Zamora, head of Sectur Mexico, mentioned that the coincidence of both events has the potential to boost the Mexican economy.
"This is part of the 2025 Good End strategy, to generate income for families and the people of the town. It is an important window for our country (...) Come and buy the handicrafts so that you can learn about the activities you can do as a family. That is tourism, it is our people, it is the town, where traditions are told that we can pass on," he said.
The 2025 National Marketplace of Magical Towns will also feature opportunities for meetings and business appointments to establish commercial ties at the state and national levels. The event will close on Sunday, November 16.
By Eduardo Sánchez
