At Fitur 2026, BBVA Mexico and the Ministry of Tourism (Sectur) presented the results of the "Avanzamos por México" (Moving Forward for Mexico) strategy. Through this initiative, since March 2025, the bank has granted nearly 2,000 loans totaling 5.4 billion pesos to micro tourism businesses.
In a statement, BBVA Mexico indicated that its plan responds to the growing number of international events hosted by Mexico, such as the 2026 World Cup. That is why it sees domestic tourism not only as a cultural strength, but also as a strategic sector for investment and economic growth. The financial institution organized the Tourism and Investment Forum, a meeting that brought together more than 300 businesspeople, federal and state authorities, and leaders from the financial and tourism sectors. Among them was Ambassador Quirino Ordaz Coppel.
BBVA Mexico and Sectur promote micro tourism businesses
During the forum, the bank said that progress is focused on digitization and training for micro and small tourism businesses. More than 9,000 businesses in 250 municipalities, 177 Pueblos Mágicos (Magical Towns), and 73 tourist communities have begun operating with payment terminals and digital payment systems. It argued that this allows them to integrate into the formal financial system.
Eduardo Osuna Osuna, vice president and CEO of BBVA Mexico, emphasized that tourism is a countercyclical driver of the national economy. He noted that the average expenditure of international tourists arriving by air reached $1,229, with sustained increases compared to previous years, reflecting higher value-added tourism and greater economic impact. Between January and November 2025, Mexico received more than 40 million international tourists and earned more than $31 billion in foreign currency.
Josefina Rodríguez Zamora, Secretary of Tourism, pointed out that the country is at a strategic moment in aligning investment, regional development, and financing to strengthen tourism MSMEs. In this scenario, events such as Fitur and the 2026 World Cup represent a historic opportunity to consolidate sustainable, long-term projects.
One of the central themes of the forum organized as part of Fitur 2026 was the joint strategy between BBVA Mexico and Sectur, through FONATUR, to optimize and unlock the value of nearly 300 tourist properties through co-investment and trust schemes that could finance up to 70% of the total cost of the projects. With this, the bank seeks to go beyond credit and position itself as an integral partner in the development of tourism infrastructure.
