During Friday morning's press conference at the National Palace, Secretary of Tourism Josefina Rodríguez Zamora presented the latest tourism indicators to President Claudia Sheinbaum Pardo and the general public, which show positive results for Mexico's tourism industry at the end of 2025.
According to figures released by the official, the country has seen sustained growth in both foreign visitors and domestic tourism, positioning itself as a preferred destination worldwide.
Key figures for visitors and occupancy
Rodríguez Zamora emphasized that from January to October 2025, Mexico received 79.3 million international visitors , representing a 13.6 percent increase over the same period in 2024.
In addition, October became the best month for tourism in the country's history, with 8.3 million international visitors, an increase of 10.7 percent compared to 2024.
Domestic tourism in Mexico has also strengthened, with 92.6 million domestic hotel stays, reflecting Mexicans' interest in exploring their own country.
Source markets and connectivity
The United States continues to be the main source market for tourists to Mexico, accounting for more than 67 percent of total international arrivals. Other markets with notable growth include Canada, Italy, China, and South Korea, demonstrating the diversification of visitors to Mexican destinations.
Air connectivity has also shown progress, with more than 157 million passengers passing through Mexican airports between January and October. These results show an increase compared to 2024, boosting both tourist arrivals and economic revenue.
Economic impact and employment
Additional indicators presented highlight that tourism GDP reached 2.71 trillion pesos in 2024. There was also a year-on-year increase and growth of more than 40 percent in foreign direct investment in the sector, especially in accommodation projects and integrated tourism experiences.
Likewise, employment linked to tourism exceeded five million workers. This represents growth in the creation of job opportunities within this industry.
Destinations with high occupancy rates and new records
During the year-end holiday season, traditional destinations such as Acapulco and Mazatlán recorded high hotel occupancy rates. More than 90 percent was recorded in several periods, while the number of scheduled flights and available seats also increased.
Projections for 2026 and global targets
Projections from Mexico's Ministry of Tourism indicate that 2025 will close with approximately six percent more visitors than the previous year. Up to 48 million international visitors are estimated, with an economic impact of more than $35 billion.
With the start of 2026, authorities hope to further consolidate these indicators and continue to boost tourism. Mexico is in vogue not only as a slogan, but as a solid trend in the preferences of domestic and international travelers.
